Custom publishing can be many things, from in-house corporate communications and annual reports, to promotional magazines aimed at acquiring new customers or rewarding loyal ones, to wholly-sponsored journals distributed directly to the public. Custom publications can be used to explain a new product, service or program, or support and promote other sales efforts like web sites, catalogs, direct mail and point of purchase. Sometimes they appear as sophisticated advertising vehicles, other times they provide a needed, low-key, nearly subliminal approach to sales. In whatever fashion they are utilized, custom publications are one of the most powerful forms of brand extension available in today's truly cluttered marketing landscape.

The Daniel Publishing Group has produced highly-effective, award-winning custom publications for a wide spectrum of clients. Click on each image at left to view samples of our work.